More on Papel New York with Blipadee!

"There's a new shop in town and I couldn't be happier :) Papel (Spanish for paper) is a Brooklyn based paperie filled with some of my favorite card and stationery designers.
The space is perfection and the owner, Raegan Hirvela is natural and friendly. I stumbled upon Papel yesterday walking down Court Street. To me it was like walking into a candy shop!..."

"...My favorite story is how she branded her store. Her friend, Soosan Joon whose artwork is on display (paintings above) teaches at The Art Institute and asked if her students could brand her company free of charge. 20 talented design students competed and it was narrowed down to 3 teams. Her choice in the end was the little paper plane. The logo is simple and communicates her concept in a light and playful way :) It definitely caught my eye walking along Court Street..."

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