Volkswagen Traffic Jam | Governor's Island, NYC

In the early 1950's Julian Koening from DDB created the "Think Small" ad campaign.

"It was ranked as the best advertising campaign of the twentieth century...The campaign has been considered so successful that it "did much more than boost sales and build a lifetime of brand loyalty [...] The ad, and the work of the ad agency behind it, changed the very nature of advertising—from the way it's created to what you see as a consumer today."

No comments: